1. Scope and priority
These terms govern use of the WOW Rewards & Loyalty website and form general terms for our business services. A signed proposal, order form, statement of work, data-processing agreement and the Payment & Subscription Terms may also apply. If documents conflict, the order of priority is: signed variation/order form, statement of work, data-processing agreement for data matters, Payment & Subscription Terms for billing matters, then these terms.
2. Business use, eligibility and authority
Our services are intended primarily for businesses. By ordering or administering a service, you confirm that you are at least 18, have authority to bind the named business and provide accurate information. If consumer law applies despite the business context, nothing in these terms removes mandatory rights.
3. Contract formation and changes
Website content and calls are invitations to discuss, not binding offers. A contract forms when we accept a signed proposal/order, confirm acceptance in writing or begin work at your request. Scope, venues, deliverables, fees, term and assumptions should be documented. Change requests may affect timing, fees and dependencies and require written agreement.
4. Our services
Services may include loyalty strategy; digital wallet cards; campaign planning and management; messaging; mini-games; referrals; feedback; reputation activity; customer segmentation; creative assets; configuration; training; support and reporting. We will provide the agreed services with reasonable care and skill. We may improve methods or substitute functionally comparable suppliers where this does not materially reduce the contracted service.
Unless expressly included, our scope excludes point-of-sale development, delivery drivers, delivery fulfilment, paid-media spend, payment processing, legal/tax advice, hardware, printing, menu production and third-party subscriptions.
5. Client responsibilities
- Provide timely decisions, access, brand assets, product/pricing details and accurate operational information.
- Appoint authorised contacts and ensure staff follow enrolment, validation, redemption and fraud-prevention procedures.
- Check campaign economics, prize availability, stock, taxes, allergen implications, promotion terms, opening hours and fulfilment capacity.
- Maintain lawful privacy notices, marketing permissions, suppression lists and customer-facing terms.
- Protect credentials, use least-privilege access and promptly remove leavers.
- Review and approve material before launch. Approval confirms factual accuracy and operational readiness.
- Comply with platform, wallet, messaging, review, advertising, promotion and marketplace rules.
Delays or inaccurate inputs may move delivery dates. We are not responsible for outcomes caused by client content, non-compliance, staff execution, unavailable rewards or unapproved changes.
6. Promotions, mini-games, referrals and reviews
The client is the promoter and fulfiller of its customer rewards unless a signed document says otherwise. Campaign terms should state eligibility, duration, location, prize/reward, availability, redemption, exclusions and a fair complaint route. Chance-based or prize promotions may require additional legal review. Win probabilities and prize stock must match the published mechanic.
Rewards must not be offered in exchange for Google reviews, a specified rating or removal/alteration of a review. Review requests should be neutral and sent without review gating. Referral rewards should be issued only after the defined qualifying event, with anti-fraud and existing-customer rules. We may refuse, pause or amend a campaign reasonably believed to be unlawful, misleading, unsafe or contrary to a third-party policy.
7. Data protection, electronic marketing and confidentiality
Each party must comply with applicable data-protection and electronic-marketing law. Where we process personal data for the client, a data-processing agreement applies. The client determines lawful bases, transparency, marketing consent/soft opt-in, message content, audience and retention unless agreed otherwise. Each party will protect the other’s confidential information and use it only for the contract, except where disclosure is legally required or information is public without breach.
8. Intellectual property and licence
Each party retains its pre-existing intellectual property. Once undisputed fees are paid, the client may use agreed bespoke deliverables for its business during any stated licence term. We retain ownership of methods, templates, systems, know-how, reusable components and generic campaign structures. Third-party assets remain subject to their licences. The client grants us a limited licence to use its brand materials and content to deliver the services. Public use of names, logos or case-study results requires permission.
9. Acceptable use
You must not use the site or services to break the law, infringe rights, send unlawful spam, discriminate unlawfully, mislead customers, manipulate reviews, abuse promotions, distribute malware, scrape or reverse engineer protected systems, bypass security or submit content you do not have the right to use. We may remove content or suspend access where reasonably necessary to protect customers, systems or legal compliance.
10. Third-party services
Wallets, messaging networks, calendars, CRM, payment, mapping, review, ordering and other services are operated by third parties. Their availability, policies, device support, pricing and approval decisions may change. We will use reasonable care in configuration but do not control third-party outages, account suspensions, delivery filtering, device permissions, app-store/wallet decisions or marketplace contracts. The client must maintain required third-party accounts and comply with their terms.
11. Availability, support and results
We aim to provide reliable service but do not promise uninterrupted or error-free availability unless a signed service level says so. Planned maintenance, security work and supplier incidents may affect access. Marketing and revenue outcomes are not guaranteed. Results depend on factors including demand, venue quality, staff adoption, customer mix, offer economics, seasonality, permissions and third parties. Case studies, scenarios and uplift ranges are illustrative and should not be treated as forecasts.
12. Liability
Nothing excludes liability that cannot lawfully be excluded, including death or personal injury caused by negligence, fraud or fraudulent misrepresentation. Subject to that, neither party is liable for indirect or consequential loss or for lost profit, revenue, goodwill, anticipated saving, data or opportunity, except that direct fees owed remain payable. Our total aggregate liability arising from the contract will not exceed the fees paid or payable for the affected services in the 12 months before the event, unless a signed order states another cap. These limitations reflect a business allocation of risk and do not restrict remedies that law does not permit us to limit.
13. Suspension and termination
We may suspend affected services for material non-payment, security risk, unlawful use, third-party suspension or material breach, using reasonable notice where practicable. Either party may terminate for an unremedied material breach after reasonable written notice, or immediately for insolvency where law permits. Subscription cancellation rules are in the Payment & Subscription Terms. On termination, accrued fees and rights remain; each party returns or deletes confidential data subject to law, backups and the data-processing agreement. Some portability or export work may be chargeable.
14. General
Neither party is liable for delay caused by events beyond reasonable control, but must mitigate and communicate. Neither party may assign the contract without consent, not unreasonably withheld, except to an affiliate or successor with adequate capability. Notices must be sent to the contract contacts. A failure to enforce is not a waiver. Invalid provisions are adjusted or removed without affecting the rest. No third party may enforce the contract under the Contracts (Rights of Third Parties) Act 1999. The agreement is the entire agreement about its subject, without excluding fraud. English law governs and the courts of England and Wales have exclusive jurisdiction, unless mandatory law requires otherwise.