GDPR & Global Compliance
Last Updated: 10-Feb-2026
Protecting Your Customers’ Data and Your Business
At Wealth Makers Ltd, (Company No. 16251506) trading as 'WOW Rewards & Loyalty', we take data protection seriously. As a provider of digital loyalty solutions for small businesses, we understand that your customers trust you with their personal information — and you trust us to keep it safe.
This page explains how we comply with major data protection laws in the UK, EU, USA, and Canada, and how we work with our technology partners, to ensure the highest standards of privacy and security.
1. Our Role Under Data Protection Law
When you use WOW Rewards & Loyalty:
You (as our client) are the Data Controller
We (WOW Rewards & Loyalty) are your Data Processor
Boomerangme, Inc. is our Sub‑Processor
This means:
You decide what customer data is collected and why
We process that data only on your instructions
Boomerangme hosts and processes the data on our behalf
We do not own or control the platform infrastructure. We simply use Boomerangme’s technology to deliver loyalty services to your business.
2. Compliance With UK & EU Regulations
UK GDPR & Data Protection Act 2018
We comply with:
- UK GDPR
- Data Protection Act 2018
- PECR (Privacy and Electronic Communications Regulations)
This includes:
- Lawful, fair, and transparent processing
- Data minimisation
- Secure storage
- Respecting customer rights
- Clear opt‑in and opt‑out mechanisms
- ICO registration (number to be added)
EU GDPR
For EU-based clients or customers, we also comply with:
- EU GDPR
- Cross‑border transfer requirements
- Data subject rights
- Purpose limitation and retention rules
3. Compliance With US Regulations
While the USA has no single federal privacy law, we align with:
- CCPA & CPRA (California)
- Colorado Privacy Act
- Virginia CDPA
- Connecticut Data Privacy Act
- Utah Consumer Privacy Act
We do not sell personal data and provide clear rights to access, correction, and deletion.
4. Compliance With Canadian Regulations
PIPEDA
We comply with:
- Meaningful consent
- Access and correction rights
- Secure storage
- Limited use and retention
CASL
All digital communications follow CASL requirements:
- Clear opt‑in
- Easy opt‑out
- Transparent sender identification
5. What Data We Process
We process only the data required to operate your loyalty program, such as:
- Customer name
- Email address
- Phone number
- Purchase history
- Reward activity
- Device type (Apple Wallet / Google Pay)
- Location (if geolocation offers are enabled)
We do not collect sensitive personal data.
6. How Data Is Used
Customer data is used solely for:
- Issuing and updating digital loyalty cards
- Sending push notifications and offers
- Tracking reward balances
- Providing analytics
- Improving service performance
We never sell or share customer data for advertising.
7. Data Hosting & Sub‑Processors
Your data is hosted on the Boomerangme platform. Boomerangme provides:
- Secure cloud hosting
- Encryption
- Backups
- Access controls
- System monitoring
Additional sub‑processors include:
- Stripe (payment processing)
Any optional services you choose to integrate
A full sub‑processor list can be provided upon request.
8. Data Transfers
Boomerangme is based in the USA. Data may be transferred outside the UK/EU under:
- Standard Contractual Clauses (SCCs)
- Appropriate safeguards
- GDPR‑compliant agreements
9. Customer Rights
Your customers can:
- Access their data
- Correct inaccuracies
- Request deletion
- Withdraw consent
- Opt out of marketing
- Request a copy of their data
We help you fulfil these requests promptly.
10. Security Measures
We and our sub‑processors use:
- Encryption
- Secure servers
- Access controls
- Regular audits
- Data minimisation
- Staff permissions
- Automatic backups
11. Contact
For privacy or compliance questions:
Wealth Makers Ltd t/a WOW Rewards & Loyalty
Email: [email protected]
ICO Registration: TBA
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